Revolutionary Sales Marketing Program for 2021-22 Thoroughbred Sales Season

ITOBA Fall Mixed Sale

Breeders and consignors of Indiana-bred and Indiana-sired horses planning to sell at sales in Kentucky and Indiana this fall and winter are invited to take part in a unique opportunity with the Indiana Thoroughbred Alliance (ITA).

Fasig-Tipton Sale

The ITA is sponsoring sales profiles dedicated to Indiana-bred and Indiana-sired yearlings, weanlings and mixed aged horses that will be consigned to the following sales:

The profiles will include consignor-provided highlights on the horse that includes at least a five-generation pedigree, notes concerning the family, at least one professional conformation photo and any bonus material (i.e., walking video embedded to the profile). The horse’s profile will be reviewed and commented on by notable bloodstock industry experts such as Clark Shepherd and will be posted on as part of their Back Ring Newsletter, as well as social media advertising.

“The whole goal of this project is to help Indiana breeders get more eyes on their consignments, when sometimes that is a little more difficult,” explains ITA board member and breeder, Christine Cagle. “Our breeders and owners need a little help when it comes to how to advertise and promote their horses, and the alliance hopes this will be a way to inspire more breeders.”

Breeders and owners of registered Indiana-bred and Indiana-sired horses are encouraged to contact the ITA is they are interested in this revolutionary marketing program, as spaces are filling up quickly.

“We originally reached out to a few breeders to see if this was a feasible project to take on,” says Cagle. “We didn’t expect the amount of interest we’ve received already!”

Profile slots are limited, so breeders are encouraged to sign up quickly. Materials for the horses consigned to the September Keeneland Yearling Sale are due before the end of August.

Email and to find out more information.